Main Street Mortgage

At Peoples Bank, their most unique product option is the Main Street Mortgage — a mortgage requiring only 10.1% down with no PMI, compared to the 20% most banks require to avoid that cost.

Despite having a genuinely different product, Peoples Bank did very little to share it with potential customers. It was listed on the website alongside their other mortgage options, but nothing set it apart. A product this different from what other banks offer needed to look different too — otherwise it would keep getting lost in a list, easy for both customers and realtors to scroll past without realizing it wasn't just another mortgage.

That's the gap I set out to close. I created a brand for the Main Street Mortgage so it could be recognized at a glance instead of read and compared line by line. A distinct identity meant customers browsing mortgage options and realtors recommending lenders to their clients could immediately spot it as something different, rather than needing to already know to look for it.

Realtors were a key part of that effort. They're often the first ones talking to a buyer about financing, so getting the Main Street Mortgage in front of them — with a brand behind it — meant it could be recommended with confidence instead of overlooked as one option among many. I designed fliers, handouts, and co-branded materials that gave loan officers something tangible to bring into realtor offices, open houses, and other in-person conversations, making the product easy to introduce and easy for realtors to pass along to their clients.

I implemented that brand across the company — on the website, billboards, digital marketing, and social media — so the product showed up consistently everywhere someone might encounter it. With that consistent presence, the Main Street Mortgage is becoming well-known in the local real estate industry, recognizable now by its own visual identity rather than by reading the fine print.