Bear Archery in Alaska

While working for Escalade Sports and Bear Archery, the team was sent to many locations across the country for asset-building trips. One of the largest projects was a trip to Alaska to create content for 15 new products. The location was chosen for its historical value (Bear Archery found Fred Bear also tested new products in the area) and its visual variety. The team was flown to Fairbanks and traveled to the Denali National Highway and the edge of the Denali National Park. I led the team on the ground as we worked to find locations, keep track of our products, manage local and industry professional talent, work with area guides, and contribute to photography. We produced marketing content that was used throughout the life of the product line in national and local advertising. Material created with the assets won awards from the American Advertising Federation.