Monarchs Rod & Custom
The Monarchs Car Club, based in Boonville, Indiana, contacted me about their anual car show. The club had been hosting the show for five years, advertising mainly through word of mouth and simple, clip-art-based flyers. Turnout had been solid, but they wanted to reach more potential participants and visitors.
Their branding told an interesting story. When the club was first formed in the '50s, it had genuinely striking artwork — but over the years, that original identity had been lost to a mix of pixelated logos and inconsistent styles, resulting in a busy, visually confusing flyer that didn't reflect the club's history or catch the eye.
After reviewing the club's goals and existing materials, I suggested going back to the source: recreating their original '50s logo and pairing it with new photography of the cars themselves. Using those elements, I produced updated marketing materials for their 6th annual Rockin' Around the Clock Car Show.
The response was immediate. The club was thrilled with the results, and the show saw a major increase in both registered cars and visitors.
Original flier for the event.
Updated logo that was sometimes used.
Original logo from the first club merchandise.
Photo of the vehicles of three members of the Monarchs Rod & Custom club.
Flyer distributed by members of the club to businesses in the Boonville, Newburgh, and Evansville area.
Billboard funded in part by Visit Warrick County to draw visitors into Warrick County for the show.
Screenshot of www.monarchsrodandcustom.com built for the car show.
Image used for a Facebook ad that received thousands of impressions across the tri-state area at minimal cost to the club.